Everyone else is fighting for their attention, too

If it's your job train them, you need a way to break through

Social Media

Everybody is fighting for attention on social media; if you want people to focus and learn, it won't happen here

Community Software

It's a 1,000 person group chat; they're spammy, filled with misinformation, and they take authority from you

Courseware & LMS

90% of online courses aren't even completed; if you more action, you need a more actionable experience

Attention

Engagement

Retention

Action

Skill

Attention

Engagement

Retention

Action

Skill

easy to use
like a microwave

pretty to look at
like a tv

and fun
like Netflix

not over-complex
like a cockpit

not noisy
like a 90’s website

not boring
like a classroom